Piaget X The Candle Company
In the case of Piaget, thecandlecompany.ae hosted a Christmas themed crystal infused candle workshop for their VIP clients in the Piaget boutique in Dubai mall.
We created bespoke branded candles for Piaget, and the workshops allowed their clients to infuse and decorate their own candle with the range of crystals and Christmas inspired decorations.
The clients also had a chance to learn about the meanings and benefits of each crystal, as well as the non-toxic nature of the candles. The crystals options that were chosen for the workshop were malachite, clear quartz, cubic pyrite, rose quartz, angel aura quartz and citrine. These crystals were chosen mainly due to Piaget’s chosen colour scheme for the event, and the crystals that featured in their jewelry collections.
Malachite is renowned for its rich green hues and distinctive banded patterns. It is linked to the heart chakra, promoting emotional balance, compassion, and healing. With its deep connection to nature, malachite is considered a symbol of abundance and prosperity. Malachite is also heavily featured in Piaget’s jewelry collections.
Rose quartz is associated with love, compassion, and emotional healing. Its gentle, pink hue symbolizes unconditional love and promotes feelings of tenderness and empathy. Often referred to as the "stone of the heart," rose quartz is believed to open and purify the heart chakra, fostering self-love, deepening relationships, and attracting positive energy.
Clear quartz, which is often referred to as the "master healer,”. Its transparent appearance symbolizes clarity of thought and purpose, and it is thought to amplify the energy of other crystals and intentions, serving as a powerful tool for manifestation and healing. As a cleanser of negative energies, it is commonly used to purify the mind, body, and spirit.
Angel Aura Quartz is characterized by its iridescent sheen and ethereal hues, and is renowned for its connection to the divine and higher realms. It is associated with spiritual growth, heightened intuition, and a profound sense of peace.
Cubic pyrite crystal is a symbol of prosperity and good fortune, and has earned the nick name "fools gold". It is a protective stone known for keeping away bad energy, as well as encouraging wealth and success.
We provided Christmas inspired decorations such as star anise, cinnamon, golf flakes and pine cones.
The scent of the candles was an Arabic inspired oud & rose. We combined the rich, woody notes of oud with the timeless elegance of rose to create a timeless scent reflective of the brand's opulence.
Project Type: workshop | Project Location: Piaget Boutique, Dubai Mall
Fragrance: bespoke - oud & rose
The Candles
Size: 730g | 15cm x 8cm
Dried botanicals: star anise, cinnamon, pine cones, gold flakes
Crystals: rose quartz, clear quartz, cubic pyrite, malachite, angel aura quartz
The benefits of hosting a crystal infused candle workshop for your brand
Brand Differentiation: Hosting a crystal-infused candle workshop provides a unique opportunity for brand differentiation, setting your company apart in the market and capturing the attention of consumers seeking distinctive and memorable experiences.
Enhanced Brand Image: The workshop's fusion of hands-on candle-making, alluring scents, and embedded crystals aligns seamlessly with a premium and sophisticated brand persona.
Exclusive Brand Offerings: The creation of limited edition, personalized candles fosters a sense of exclusivity, driving interest and engagement with your brand.
Social Media Branding: The visually appealing and creative aspects of the workshop make for highly shareable content on social media platforms generating an organic buzz and enhancing your brand's visibility and reach.
Wellness Brand Alignment: Aligned with contemporary wellness trends, crystal-infused candle workshops resonate with consumers prioritizing self-care and mindfulness.
Positive Experiential Branding: Crystals, with their positive associations, become a focal point in the workshop, reinforcing positive brand connections.
Interactive and Educational Branding: Crystal-infused candle workshops provide an interactive and educational brand experience. Sharing the stories behind each crystal's meaning and the inspiration behind scents fosters a deeper connection between participants and your brand.
Lasting Brand Impressions: The powerful connection between scents and memories is harnessed in crystal-infused candle workshops, creating lasting olfactory impressions associated with your brand.
Branded Mementos: Crystal-infused candles crafted during the workshop serve as personalized and branded mementos. This not only deepens the connection participants have with your brand but also provides them with a tangible reminder of the premium experience, fostering brand loyalty and potential repeat business.
