Mouawad X The Candle Company
In the case of Mouawad, thecandlecompany.ae created bespoke crystal infused candles for their festive gifting that aligned with their brand symbolism, colours, guidelines and heritage.
We matched Mouawad’s unique brand fragrance of patchouli oud & resins. It had top notes of bergamot and lemon rind, middle notes of lavendar, tulip and voilet, and base notes of oud, patchouli, sandalwood, resins and amber.
We infused the candles with green quartz and citrine crystals that not only matched their brand colours, but also aligned with the intentions of happiness, best wishes and prosperity that Mouawad wanted to set for this collection.
Green Quartz is a variety of quartz infused with green hues from iron compounds. It symbolizes healing, renewal, and growth, often associated with activating the heart chakra. This crystal is believed to attract positive energy, fostering inner peace and promoting prosperity.
Citrine is a radiant yellow crystal associated with joy, abundance, and positive energy. Linked to the solar plexus chakra, it is believed to enhance confidence and creativity. Often regarded as a stone of prosperity, Citrine is said to attract wealth and success. Its sunny disposition makes it a popular choice for dispelling negative energy and promoting a bright, optimistic outlook.
We finished off by adding dried olive branches to each candle, which features in their brand crest as a powerful symbol of their Mediterranean origins. This mighty tree signifies peace, abundance and prosperity, to which Mouawad draws their inspiration from.
We created customized packaging for Mouawad to offer their clients an unforgettable un-boxing experience. The candle boxes were matched to their brand pantone colours, their logo was made in gold foiling and their crest was embossed onto their gift bags. The boxes featured a velvet opening which surely held the large candles in place and protected them during international shipping to their overseas boutiques.
By using luxury crystal infused candles for their festive gifting they created a unique and unforgettable experience for their clients, setting them apart from other brands and enhancing customer engagement and loyalty.
Project Type: client gifting | Project Location: Mouawad boutiques - Dubai, Lebanon, Hong Kong, Jeddah and Riyadh
Fragrance: bespoke - patchouli, oud & resins - top notes of bergamot and lemon rind, middle notes of lavendar, tulip and voilet, and base notes of oud, patchouli, sandalwood, resins and amber
The Candle
Size: 730g | 15cm x 8cm
Dried botanicals: olive branch
Crystals: green quartz & citrine
The benefits of private label crystal infused candles for client gifting
Exclusivity and prestige: crystal-infused candles add an element of exclusivity and prestige, creating a sense of rarity and sophistication.
Enhanced customer experience: the combination of a luxurious fragrance and crystals provides a sensory journey that aligns with the premium nature of a luxury brand.
Limited edition appeal: gifting customers a unique and luxury gift that they can’t buy in shops encourages customers to view them as unique and collectible items
Photogenic and shareable: the aesthetic appeal of crystal-infused candles makes them photogenic and shareable on social media platforms. It encourage customers to share their experiences online, generating buzz and visibility for your brand.
Wellness and self-care alignment: luxury consumers often prioritize wellness and self-care. Crystal-infused candles align with these values, creating products that cater to both sensory indulgence and holistic well-being.
Positive associations: crystals are often associated with positive energy and intention. Incorporating them into luxury candles reinforces positive brand associations, offering customers a meaningful and luxurious experience.
Customer engagement, storytelling and brand narrative: crystal-infused candles offer an opportunity for storytelling to clients with regards to the meaning of the crystals and the inspiration behind the scent, and how they resonate with the brand
Scent recall: the human nose is able to recall smells with 65% accuracy after a year, in contrast to only 50% of visuals after three months resulting in a truly powerful connection with customers.
Stand out from other brands: gifting unique and luxury crystal infused candles sets you apart from other brand gifting, creating an unforgettable experience, increasing customer engagement and loyalty
