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Miu Miu X The Candle Company

In the case of Miu Miu, thecandlecompany.ae hosted a crystal infused candle workshop at their Miu Miu pop up during Ramadan in Kulture House Dubai. The event ran over three days and hosted over 170 guests with some being members of the public, and others being VIP guests of Miu Miu. 


The workshop allowed their guests to create a Miu Miu branded luxury crystal infused candle - from choosing their own fragrance, pouring the wax, and decorating with a selection of crystals, dried rose petals, gold flakes and dried star of anise. 


We created a bespoke fragrance menu for Miu Miu, featuring a range of scents that aligned with Ramadan. These scents included rose & oud, cashmere & vanilla, sandalwood & exotic amber, rum bergamot &  black orchid, blossom water & jasmin and musky amber & dusky rose. 


The range of crystals that guests could infuse their candle with included rose quartz, clear quartz, amethyst, cubic pyrite, green aventurine and citrine. 


The guests also had a chance to learn about the meanings and benefits of each crystal, as well as the non-toxic nature of the candles and their crackling wooden wicks. 



Project type: workshop |  project location: Kulture House, Dubai



The Candles


Size: 550g | 13cm x 8cm

Dried botanicals & decorations: rose petals, gold flakes, star of anise

Crystals: rose quartz, clear quartz, amethyst, citrine, cubic pyrite and green aventurine 




The benefits of hosting a crystal infused candle workshop for your brand



  • Brand Differentiation: Hosting a crystal-infused candle workshop provides a unique opportunity for brand differentiation, setting your company apart in the market and capturing the attention of consumers seeking distinctive and memorable experiences.

  • Enhanced Brand Image: The workshop's fusion of hands-on candle-making, alluring scents, and embedded crystals aligns seamlessly with a premium and sophisticated brand persona.

  • Exclusive Brand Offerings: The creation of limited edition, personalized candles fosters a sense of exclusivity, driving interest and engagement with your brand.

  • Social Media Branding: The visually appealing and creative aspects of the workshop make for highly shareable content on social media platforms generating an organic buzz and enhancing your brand's visibility and reach.

  • Wellness Brand Alignment: Aligned with contemporary wellness trends, crystal-infused candle workshops resonate with consumers prioritizing self-care and mindfulness. 

  • Positive Experiential Branding: Crystals, with their positive associations, become a focal point in the workshop, reinforcing positive brand connections. 

  • Interactive and Educational Branding: Crystal-infused candle workshops provide an interactive and educational brand experience. Sharing the stories behind each crystal's meaning and the inspiration behind scents fosters a deeper connection between participants and your brand.

  • Lasting Brand Impressions: The powerful connection between scents and memories is harnessed in crystal-infused candle workshops, creating lasting olfactory impressions associated with your brand. 

  • Branded Mementos: Crystal-infused candles crafted during the workshop serve as personalized and branded mementos. This not only deepens the connection participants have with your brand but also provides them with a tangible reminder of the premium experience, fostering brand loyalty and potential repeat business.

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