Marie Claire Maison Arabia X The Candle Company
The Candle Company created bespoke candles for Marie Claire Maison Arabia for the launch of their new magazine. The candles were given out alongside the new magazine copy to their VIPs.
We together designed custom candles and packaging in alignment with Marie Claire Maison’s theme and brand guidelines.
The candle jar was matte white, with the Marie Claire Maison Arabia logo in silver foil, and we made four different scents: Arabian bloom, lavender & lemongrass, jasmine & gardenia and amber & musk.
By using luxury candles for their magazine launch gifting they created a unique and unforgettable experience for their clients, setting them apart from other brands and enhancing customer engagement and loyalty.
Project Type: client gifting | Project Location: Dubai
Fragrances: amber & musk, jasmine & gardenia, arabian bloom, lavender & lemongrass
The Candle
Size: 350g 9cm x 10cm
The benefits of private label crystal infused candles for client gifting
Exclusivity and prestige - crystal-infused candles add an element of exclusivity and prestige, creating a sense of rarity and sophistication.
Enhanced customer experience - the combination of a luxurious fragrance and crystals provides a sensory journey that aligns with the premium nature of a luxury brand.
Limited edition appeal - gifting customers a unique and luxury gift that they can’t buy in shops encourages customers to view them as unique and collectible items
Photogenic and shareable - the aesthetic appeal of crystal-infused candles makes them photogenic and shareable on social media platforms. It encourage customers to share their experiences online, generating buzz and visibility for your brand.
Wellness and self-care alignment - luxury consumers often prioritize wellness and self-care. Crystal-infused candles align with these values, creating products that cater to both sensory indulgence and holistic well-being.
Positive associations - crystals are often associated with positive energy and intention. Incorporating them into luxury candles reinforces positive brand associations, offering customers a meaningful and luxurious experience.
Customer engagement, storytelling and brand narrative - crystal-infused candles offer an opportunity for storytelling to clients with regards to the meaning of the crystals and the inspiration behind the scent, and how they resonate with the brand
Scent recall - the human nose is able to recall smells with 65% accuracy after a year, in contrast to only 50% of visuals after three months resulting in a truly powerful connection with customers.
Stand out from other brands - gifting unique and luxury crystal infused candles sets you apart from other brand gifting, creating an unforgettable experience, increasing customer engagement and loyalty
