Inner Alchemist X The Candle Company
In the case of Inner Alchemist, thecandlecompany.ae created a bespoke crystal infused candle collection featuring a range of scents including French pear & jasmine, lunar lemon & cedarwood and sunflower yuzu & freesia.
The crystal infused candles are available to purchase online, as well as luxury salons, wellness centers and retail outlets throughout Dubai.
We infused the candles with a variety of different crystals depending on the intention of the candle.
One candle in the collection was infused with rose quartz, which is associated with love, compassion, and emotional healing. Its gentle, pink hue symbolizes unconditional love and promotes feelings of tenderness and empathy. Often referred to as the "stone of the heart," rose quartz is believed to open and purify the heart chakra, fostering self-love, deepening relationships, and attracting positive energy.
Another candle was infused with amethyst, which is a crystal with deep purple hues that is often associated with spiritual awareness and inner peace. As a symbol of wisdom and clarity, it is believed to enhance spiritual insight, intuition, and connection to higher realms. Amethyst is also considered a powerful protective stone, helping to purify the mind and clear negative energies.
We infused another candle with clear quartz, which is often referred to as the "master healer,”. Its transparent appearance symbolizes clarity of thought and purpose, and it is thought to amplify the energy of other crystals and intentions, serving as a powerful tool for manifestation and healing. As a cleanser of negative energies, it is commonly used to purify the mind, body, and spirit.
project type: retail | project location: online & outlets throughout Dubai
fragrance: bespoke - French pear & jasmine, lunar lemon & cedarwood and sunflower yuzu & freesia
The Candles
Size: 400g | 10cm x10cm, 730g | 15cm x 8cm
Dried botanicals: lavender, white rose petals, red rose petals
Crystals: rose quartz, amethyst, clear quartz
The benefits of introducing crystal-infused candles into your retail collection
Distinctive appeal: crystal-infused candles bring a unique and distinctive appeal to your product line, setting them apart in the market and capturing the attention of discerning customers.
Holistic shopping experience: the combination of captivating scents and embedded crystals creates a holistic and immersive shopping experience. customers are drawn to the sensory journey, aligning perfectly with the premium image of your brand.
Limited edition allure: positioning crystal-infused candles as part of a limited edition or exclusive collection adds an allure that drives sales. the perception of rarity and collectibility encourages customers to make purchases during the launch.
Social media buzz: the aesthetic charm of crystal-infused candles makes them highly photogenic and shareable on social media platforms. encourage customers to share their purchases online, generating organic buzz and increasing visibility for your retail brand.
Wellness connection: in line with current wellness trends, crystal-infused candles resonate with consumers who prioritize self-care. this alignment not only enhances the product's appeal but also positions your brand as attuned to the well-being of your customers.
Positive brand associations: crystals are often associated with positive energy and intention. integrating them into your candles reinforces positive brand associations, offering customers a meaningful and luxurious connection to your products.
Engaging retail experience: crystal-infused candles provide an opportunity for engaging retail experiences. share the stories behind each crystal's meaning and the inspiration behind the scents, fostering a deeper connection between customers and your brand.
Scent memorability: the power of scents to trigger memories is unparalleled. crystal-infused candles create lasting olfactory impressions, with customers likely to recall and associate your brand with the unique and luxurious fragrances.
Extended brand connection: crystal-infused candles serve as a tangible reminder of the retail experience, allowing customers to bring the luxurious ambiance home. this connection deepens over time, fostering brand loyalty and repeat business.
