Ethan Allen X The Candle Company
In the case of Ethan Allen, thecandlecompany.ae hosted a crystal infused candle workshop at their valentines day influencer & press event in the Ethan Allen store in Dubai.
The workshop allowed their guests to create an Ethan & Allen branded luxury crystal infused candle from scratch - from choosing their own fragrance, pouring the wax, and decorating with crystals and dried rose petals.
We created a bespoke fragrance menu for Ethan Allen, featuring feminine scents that aligned with their Valentines day theme. We also c created a crystal selection to align with the theme of love.
The guests also had a chance to learn about the meanings and benefits of each crystal, as well as the non-toxic nature of the candles and their crackling wooden wicks.
project type: workshop | project location: Ethan Allen Store, Dubai
The candles
Size: 730g | 15cm x 8cm
Dried botanicals: rose petals
Crystals: rose quartz, clear quartz, amethyst, citrine
The benefits of hosting a crystal infused candle workshop for your brand
Brand Differentiation: Hosting a crystal-infused candle workshop provides a unique opportunity for brand differentiation, setting your company apart in the market and capturing the attention of consumers seeking distinctive and memorable experiences.
Enhanced Brand Image: The workshop's fusion of hands-on candle-making, alluring scents, and embedded crystals aligns seamlessly with a premium and sophisticated brand persona.
Exclusive Brand Offerings: The creation of limited edition, personalized candles fosters a sense of exclusivity, driving interest and engagement with your brand.
Social Media Branding: The visually appealing and creative aspects of the workshop make for highly shareable content on social media platforms generating an organic buzz and enhancing your brand's visibility and reach.
Wellness Brand Alignment: Aligned with contemporary wellness trends, crystal-infused candle workshops resonate with consumers prioritizing self-care and mindfulness.
Positive Experiential Branding: Crystals, with their positive associations, become a focal point in the workshop, reinforcing positive brand connections.
Interactive and Educational Branding: Crystal-infused candle workshops provide an interactive and educational brand experience. Sharing the stories behind each crystal's meaning and the inspiration behind scents fosters a deeper connection between participants and your brand.
Lasting Brand Impressions: The powerful connection between scents and memories is harnessed in crystal-infused candle workshops, creating lasting olfactory impressions associated with your brand.
Branded Mementos: Crystal-infused candles crafted during the workshop serve as personalized and branded mementos. This not only deepens the connection participants have with your brand but also provides them with a tangible reminder of the premium experience, fostering brand loyalty and potential repeat business.
