Christian Louboutin X The Candle Company
In the case of Christian Louboutin, thecandlecompany.ae created bespoke crystal infused candles complimenting the colours and theme of the brand’s new ramadan collection to enhance the overall immersive customer experience at their ramadan collection launch in the Christian Louboutin store in Dubai Mall.
They were looking for colours to match their collection colours (deep mahogany and rich gold), and an Arabic style fragrance. We used cubic pyrite crystal and dried rose petals to represent the collection colours, and an oud blossom scent, pairing a traditional arabic oud with feminine gardenias, orange blossoms, jasmine, rose, hints of melon and wild musk.
Cubic pyrite crystal is a symbol of prosperity and good fortune, and has earned the nick name "fools gold". It is a protective stone known for keeping away bad energy, as well as encouraging wealth and success. This energy of this crystal was on brand and added a beautiful touch to the energy and theme of the event.
The crystal infused candles were strategically placed around the venue and gifted to the VIP customers attending their Ramadan collection launch.
By using crystal infused candles at their ramadan collection launch, Christian Louboutin created a unique and memorable atmosphere while enhancing customer engagement and loyalty.
Project Type: Retail/Event/Client Gifting | Project Location: Christian Louboutin Boutique, Dubai Mall
Fragrance: Bespoke - oud blossom - traditional arabic oud paired with feminine gardenias, orange blossoms, jasmine, rose, hints of melon and wild musk.
The Candle
Size: 400g | 10x10cm
Dried Botanicals: red rose petals
Crystal: cubic pyrite
The benefits of private label crystal infused candle marketing at in in-store collection launch
Exclusivity and prestige - crystal-infused candles add an element of exclusivity and prestige, creating a sense of rarity and sophistication.
Enhanced customer experience - the combination of a luxurious fragrance and crystals provides a sensory journey that aligns with the premium nature of a luxury brand.
Limited edition appeal - positioning crystal-infused candles as part of a limited edition or exclusive collection enhances their appeal, encouraging customers to view them as unique and collectible items.
Sales opportunities - offering a limited edition crystal infused candle with purchases is an opportunity to make ore sales at a collection launch
Photogenic and shareable - the aesthetic appeal of crystal-infused candles makes them photogenic and shareable on social media platforms. It encourage customers to share their experiences online, generating buzz and visibility for your brand.
Wellness and self-care alignment - luxury consumers often prioritize wellness and self-care. crystal-infused candles align with these values, creating products that cater to both sensory indulgence and holistic well-being.
Positive associations - crystals are often associated with positive energy and intention. Incorporating them into luxury candles reinforces positive brand associations, offering customers a meaningful and luxurious experience.
Customer engagement, storytelling and brand narrative - crystal-infused candles offer an opportunity for storytelling to clients with regards to the meaning of the crystals and the inspiration behind the scent, and how they resonate with the new collection.
Scent recall - the human nose is able to recall smells with 65% accuracy after a year, in contrast to only 50% of visuals after three months resulting in a truly powerful connection with customers.
Bring the experience home - scented products such as bespoke private label candles connect customers with the event long after it is over, deepening their connection with the brand.
